Course content
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Introduction to Strategic Management: An overview of strategic management concepts and frameworks, including the strategic management process, the role of strategy in organizations, and the importance of strategic thinking.
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Environmental Analysis: Understanding the external business environment and conducting industry analysis to identify opportunities and threats. Analyzing the competitive landscape, market trends, and the impact of macroeconomic factors on strategy formulation.
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Internal Analysis: Assessing an organization's internal resources, capabilities, and core competencies. Identifying strengths and weaknesses to determine the organization's competitive advantage and potential areas for improvement.
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Strategy Formulation Models: Exploring different strategy formulation models, such as SWOT analysis, Porter's Five Forces, and PESTEL analysis. Understanding how these models can be applied to develop effective strategies that align with the organization's objectives.
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Strategic Options and Choice: Evaluating strategic options and making informed choices based on the organization's goals, resources, and market conditions. Understanding the trade-offs involved in strategic decision-making and selecting the most viable strategies.
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Strategy Implementation: Examining the challenges and considerations in implementing strategic plans. Understanding the role of organizational structure, leadership, culture, and change management in successful strategy execution.
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Performance Measurement and Control: Developing key performance indicators (KPIs) and performance measurement systems to monitor the progress and effectiveness of strategic initiatives. Understanding how to align performance measures with strategic objectives.
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Strategy Review and Adaptation: Learning how to conduct regular strategy reviews and adapt strategies in response to changing market dynamics and internal conditions. Understanding the importance of continuous strategic evaluation and adjustment.
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Strategic Communication: Exploring effective communication strategies to articulate and disseminate the organization's strategy to various stakeholders. Understanding the role of communication in gaining buy-in and support for strategic initiatives.
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Case Studies and Practical Applications: Analyzing real-world case studies and engaging in practical exercises to apply strategic concepts and frameworks. Developing critical thinking and problem-solving skills in the context of strategy formulation
Assessment
The assessment is done via submission of assignment. There are no written exams.