Professional Diploma Course in Understanding Market Situational Analysis & Organisational Position Measurement

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International Students can apply

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Professional Diploma Course in Understanding Market Situational Analysis & Organisational Position Measurement

London School of International Business (LSIB) is a decade old institution offering a wide range of Degree and Diploma Courses delivered 100% online. We are proud of our global community of over 10,000 successful alumni.

Overview


Paragraph 1: The Professional Diploma Course in Understanding Market Situational Analysis & Organizational Position Measurement is designed to provide participants with a comprehensive understanding of market analysis techniques and the measurement of an organization's position within its industry. Through this course, learners will gain the necessary knowledge and skills to conduct a thorough analysis of market conditions, competitor landscape, and customer behavior. They will explore various tools and frameworks for market situational analysis, such as SWOT analysis, PESTEL analysis, and Porter's Five Forces model.

Paragraph 2: The course will delve into the process of gathering and analyzing market data, identifying market trends and opportunities, and evaluating the competitive landscape. Additionally, participants will learn about the importance of measuring an organization's position and performance through key performance indicators (KPIs) and other relevant metrics. By completing this course, individuals will be equipped with the ability to assess market dynamics, identify strategic opportunities, and make informed decisions to enhance their organization's competitive advantage. They will gain practical insights into market research methodologies, data analysis techniques, and performance measurement practices that can be applied to various industries and organizational contexts. Overall, this course empowers professionals with the skills to navigate the complex market environment and optimize their organization's positioning for long-term success.

Key facts about Professional Diploma Course in Understanding Market Situational Analysis & Organisational Position Measurement

1. Comprehensive course: Gain in-depth knowledge of market situational analysis and organizational position measurement.
2. Strategic decision-making: Learn how to assess market conditions, competitor analysis, and internal capabilities to make informed strategic decisions.
3. Market research techniques: Develop skills in conducting market research, collecting data, and analyzing market trends.
4. Competitive advantage: Discover ways to identify and leverage your organization's unique strengths to gain a competitive edge in the market.
5. Performance evaluation: Understand how to measure your organization's performance and position relative to competitors.
6. Industry insights: Stay updated with the latest industry trends and best practices in market analysis and organizational positioning.
7. Practical applications: Apply your knowledge to real-world scenarios through case studies and practical exercises.
8. Enhance career prospects: This course can boost your credentials and open doors to opportunities in marketing, strategy, and business development.
9. Flexible learning: Study at your own pace and convenience with online modules and interactive learning materials.
10. Expert instructors: Learn from experienced industry professionals who bring their insights and expertise to the course.

Enroll in the Professional Diploma Course in Understanding Market Situational Analysis & Organisational Position Measurement to master the skills needed to assess market dynamics and position your organization for success.

Why choose LSIB ?

    The course "Professional Diploma Course in Understanding Market Situational Analysis & Organisational Position Measurement" is essential for individuals and businesses aiming to thrive in today's competitive market. By understanding market situational analysis and organizational position measurement, you can make informed strategic decisions, identify market trends, and gain a competitive advantage. This course equips you with the skills to assess market conditions, evaluate competitors, and measure your organization's performance. With industry insights and practical applications, this course enhances your career prospects in marketing, strategy, and business development. Enroll now to gain expertise in market analysis and organizational positioning, and stay ahead in the dynamic business landscape.


Flexible study

Study from anywhere, Study anytime
Flexibility: Study from anywhere, Study anytime

Our dynamic and flexible course will help you attain world class qualification from the comforts of your home or office.

We welcome applications from students of all backgrounds and from any part of the world. We set high standards, and we challenge, pushing students to new heights. We support and guide students through their studies, research and careers.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

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Course content

1. Introduction to Market Situational Analysis:
   - Overview of market situational analysis
   - Importance and benefits of market analysis
   - Understanding market trends and dynamics
   - Collecting and analyzing market data
   - Techniques for conducting market research

2. Organizational Position Measurement:
   - Understanding organizational positioning
   - Assessing internal capabilities and resources
   - Analyzing competitive landscape and industry dynamics
   - Identifying target market segments
   - Evaluating the organization's value proposition and competitive advantage

3. Market Research Methods:
   - Qualitative research techniques (interviews, focus groups)
   - Quantitative research methods (surveys, questionnaires)
   - Data collection and analysis
   - Sampling techniques and sample size determination
   - Validity and reliability of research findings

4. Market Segmentation and Targeting:
   - Market segmentation concepts and approaches
   - Demographic, psychographic, and behavioral segmentation
   - Selecting target market segments
   - Developing customer profiles and buyer personas
   - Positioning strategies for different target segments

5. Competitive Analysis:
   - Identifying competitors and analyzing their strategies
   - SWOT analysis and competitive advantage assessment
   - Porter's Five Forces framework
   - Benchmarking and industry analysis
   - Evaluating competitive positioning and differentiation

6. Market Positioning and Branding:
   - Positioning strategies for products or services
   - Creating a unique value proposition
   - Brand development and management
   - Brand positioning and brand image
   - Building brand equity and brand loyalty

7. Market Planning and Strategy:
   - Developing marketing objectives and goals
   - Formulating marketing strategies
   - Marketing mix (product, price, place, promotion)
   - Marketing implementation and monitoring
   - Evaluating marketing performance and making adjustments

8. Emerging Trends in Market Analysis:
   - Digital marketing and data analytics
   - Artificial intelligence and machine learning in market analysis
   - Market sensing and real-time monitoring
   - Social media and online reputation management
   - Ethical considerations in market analysis and positioning.

Assessment

The assessment is done via submission of assignment. There are no written exams.

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Fee and Payment Plans


Duration

The programme is available in two duration modes:

1 month (Fast-track mode)
2 months (Standard mode)

Fees

1 month (Fast-track mode) - £140
2 months (Standard mode) - £90 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Fee Payment plans

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

This programme offers wide range of career paths. Here are just a few:

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.
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Our goal

Prepare yourself with the key skill sets to succeed in a hyper-competitive environment. Study with us from anywhere in the world and receive a fully accredited qualification.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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