Professional Certificate Course in Understanding the Extended Marketing Mix

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Professional Certificate Course in Understanding the Extended Marketing Mix

London School of International Business (LSIB) is a decade old institution offering a wide range of Degree and Diploma Courses delivered 100% online. We are proud of our global community of over 10,000 successful alumni.

Overview


The Professional Certificate Course in Understanding the Extended Marketing Mix is designed to provide participants with a comprehensive understanding of the extended marketing mix, which includes the traditional 4Ps of marketing (product, price, place, and promotion) as well as the additional elements of people, process, and physical evidence. In this course, learners will explore how these elements play a critical role in crafting effective marketing strategies and creating a superior customer experience.

Through a combination of theoretical knowledge and practical application, participants will learn how to analyze market trends, identify target audiences, and develop marketing campaigns that align with customer needs and preferences. They will also gain insights into managing service-based industries and integrating the people, process, and physical evidence elements into their marketing plans. By the end of the course, learners will be equipped with the skills and knowledge necessary to design and implement comprehensive marketing strategies that drive business success and meet customer expectations.

Key facts about Professional Certificate Course in Understanding the Extended Marketing Mix

1. Comprehensive coverage: This course provides a thorough understanding of the extended marketing mix, also known as the 7Ps of marketing, including product, price, place, promotion, people, process, and physical evidence.

2. Practical insights: Gain practical insights into developing effective marketing strategies by leveraging each element of the extended marketing mix to meet customer needs and achieve business goals.

3. Industry-relevant knowledge: Stay up-to-date with the latest trends and best practices in marketing, including digital marketing, branding, customer experience, and marketing analytics.

4. Case studies and real-world examples: Learn through real-world case studies and examples from various industries, allowing you to apply theoretical concepts to practical marketing scenarios.

5. Expert instructors: Benefit from the expertise of experienced marketing professionals who will guide you through the course, providing valuable insights and industry perspectives.

6. Flexible learning: Study at your own pace with online, self-paced modules, allowing you to balance your professional and personal commitments while advancing your marketing knowledge.

7. Industry recognition: Earn a professional certificate upon completion, demonstrating your proficiency in understanding the extended marketing mix, boosting your credentials, and enhancing your career opportunities in marketing and related fields.

Enroll now to enhance your marketing skills and unlock new opportunities in the dynamic world of marketing.

Why choose LSIB ?

    The course "Professional Certificate Course in Understanding the Extended Marketing Mix" is essential for marketers and business professionals looking to enhance their understanding of the extended marketing mix and drive successful marketing strategies. By mastering the 7Ps of marketing - product, price, place, promotion, people, process, and physical evidence - you can create effective marketing campaigns, optimize customer experiences, and gain a competitive edge in the market. This course provides comprehensive knowledge, practical insights, and industry-relevant skills, empowering you to meet customer needs, maximize profitability, and achieve business objectives. Enroll now to upgrade your marketing expertise and stay ahead in today's competitive landscape.


Flexible study

Study from anywhere, Study anytime
Flexibility: Study from anywhere, Study anytime

Our dynamic and flexible course will help you attain world class qualification from the comforts of your home or office.

We welcome applications from students of all backgrounds and from any part of the world. We set high standards, and we challenge, pushing students to new heights. We support and guide students through their studies, research and careers.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

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Course content

1. Introduction to the Extended Marketing Mix:
   - Overview of the traditional 4Ps of marketing
   - Introduction to the additional elements: people, process, and physical evidence
   - Understanding the importance of the extended marketing mix in modern marketing strategies

2. Product Development and Management:
   - Strategies for developing and managing products/services
   - Product lifecycle management
   - Positioning, branding, and packaging considerations

3. Pricing Strategies:
   - Pricing models and strategies
   - Determining pricing objectives
   - Pricing methods and tactics

4. Distribution Channels and Place:
   - Understanding different distribution channels
   - Selecting and managing distribution partners
   - Evaluating channel performance and effectiveness

5. Integrated Marketing Communications:
   - Creating effective promotional campaigns
   - Advertising, public relations, and sales promotions
   - Communication channels and media selection

6. Customer Experience Management:
   - Designing customer-centric experiences
   - Importance of customer satisfaction and loyalty
   - Enhancing the customer journey through people, process, and physical evidence

7. Service Marketing:
   - Understanding the unique aspects of service marketing
   - Managing customer expectations in service encounters
   - Service quality measurement and improvement

8. Market Segmentation and Targeting:
   - Identifying market segments and customer personas
   - Target market selection and positioning strategies
   - Customizing marketing mix elements for different target segments

9. Marketing Research and Analysis:
   - Conducting market research to gather insights
   - Analyzing market trends and customer behavior
   - Utilizing data for informed decision-making

10. Digital Marketing and Online Channels:
    - Leveraging digital platforms for marketing success
    - Social media marketing, content marketing, and SEO
    - E-commerce and online consumer behavior

11. Measuring and Evaluating Marketing Performance:
    - Key performance indicators (KPIs) for marketing effectiveness
    - Metrics for measuring the success of marketing campaigns
    - Analyzing and interpreting marketing data

12. Ethical and Legal Considerations in Marketing:
    - Ethical issues in marketing practices
    - Legal framework and regulations
    - Ensuring compliance and responsible marketing behavior

13. International Marketing:
    - Strategies for marketing in global markets
    - Adapting the extended marketing mix for international contexts
    - Cross-cultural considerations in marketing

14. Emerging Trends in Marketing:
    - Exploring innovative marketing techniques
    - Trends in technology and marketing automation
    - Future perspectives in the extended marketing mix

15. Capstone Project:
    - Applying the concepts learned throughout the course to develop a comprehensive marketing plan
    - Integrating the extended marketing mix elements into a real-world marketing strategy
    - Presenting and defending the marketing plan to industry experts or instructors

Assessment

The assessment is done via submission of assignment. There are no written exams.

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Fee and Payment Plans


Duration

The programme is available in two duration modes:

1 month (Fast-track mode)
2 months (Standard mode)

Fees

1 month (Fast-track mode) - £140
2 months (Standard mode) - £90 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Fee Payment plans

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

This programme offers wide range of career paths. Here are just a few:

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.
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Our goal

Prepare yourself with the key skill sets to succeed in a hyper-competitive environment. Study with us from anywhere in the world and receive a fully accredited qualification.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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