Professional Certificate Course in Planning and Operating a Business

Introduction to Business Planning: This unit provides an overview of the business planning process, including understanding the market, defining the business concept, conducting market research, and setting business objectives.

Strategic Management: This unit focuses on strategic planning and decision-making, exploring topics such as SWOT analysis, competitive analysis, strategic goal setting, and developing business strategies to gain a competitive advantage.

Financial Planning and Management: This unit covers the financial aspects of planning and operating a business, including financial forecasting, budgeting, cash flow management, financial analysis, and funding options for business growth.

Operations Management: This unit delves into the operational aspects of running a business, including topics such as supply chain management, production planning, inventory management, quality control, and process improvement.

Marketing and Sales Strategies: This unit explores effective marketing and sales strategies, covering market segmentation, target audience identification, branding, product/service positioning, pricing strategies, promotional activities, and customer relationship management.

Human Resources Management: This unit focuses on managing human resources within a business, covering topics such as recruitment, employee training and development, performance management, employee motivation, and creating a positive work culture.

Legal and Regulatory Compliance: This unit introduces the legal and regulatory requirements for operating a business, including business registration, contracts, intellectual property, employment laws, consumer protection, and ethical considerations.

Risk Management and Business Continuity: This unit explores risk assessment and mitigation strategies, crisis management, business continuity planning, insurance, and strategies to protect the business from potential risks and uncertainties.

Business Plan Development: This unit guides learners in developing a comprehensive business plan, incorporating all the aspects covered in the course, including executive summary, market analysis, financial projections, operations plan, marketing strategies, and implementation timeline.

Business Pitching and Presentation: This final unit focuses on developing effective communication and presentation skills to pitch the business idea or plan to potential stakeholders, investors, or partners. It includes techniques for creating compelling presentations and delivering persuasive pitches.