Course content
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Introduction to Marketing: An overview of marketing concepts, principles, and practices. Topics may include the marketing mix, target market identification, and the role of marketing in business.
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Market Research: The importance of market research in understanding consumer behavior, conducting surveys, analyzing data, and making informed marketing decisions.
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Consumer Behavior: An exploration of consumer psychology and decision-making processes. Topics may include perception, motivation, attitudes, and the impact of culture on consumer behavior.
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Marketing Communication: The study of communication strategies and tactics used in marketing. Topics may include advertising, public relations, sales promotions, and integrated marketing communication.
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Branding and Positioning: Understanding the role of branding in creating customer loyalty and brand equity. Topics may include brand identity, brand positioning, and brand management strategies.
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Product Development and Management: The process of developing and managing products or services. Topics may include product life cycle, new product development, and product portfolio management.
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Pricing Strategies: An examination of pricing strategies and their impact on consumer perception and market competition. Topics may include pricing models, pricing tactics, and value-based pricing.
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Distribution Channels: The study of distribution strategies and channel management. Topics may include channel selection, logistics, and supply chain management.
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Digital Marketing: An introduction to digital marketing strategies and techniques. Topics may include social media marketing, search engine optimization (SEO), content marketing, and online advertising.
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Marketing Ethics and Social Responsibility: The ethical considerations and responsibilities of marketers. Topics may include ethical marketing practices, consumer privacy, and corporate social responsibility.
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Marketing Analytics: The use of data and analytics in marketing decision-making. Topics may include market segmentation, customer segmentation, and marketing performance measurement.
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Marketing Planning and Strategy: The development of marketing plans and strategies. Topics may include market analysis, target market selection, and marketing plan implementation and evaluation.
Assessment
The assessment is done via submission of assignment. There are no written exams.