Course content
1. Marketing Principles: Introduction to the fundamental concepts and principles of marketing. This includes understanding the marketing mix (product, price, place, promotion), market segmentation, target audience analysis, and consumer behavior.
2. Market Research: Techniques and methods for conducting market research. This may involve learning about primary and secondary research, data collection methods, survey design, data analysis, and reporting.
3. Digital Marketing: An overview of digital marketing strategies and tactics. Topics covered may include social media marketing, email marketing, content marketing, search engine optimization (SEO), search engine marketing (SEM), and digital analytics.
4. Marketing Communications: Understanding effective communication strategies in marketing. This may include learning about branding, advertising, public relations, promotional activities, and integrated marketing communications.
5. Marketing Campaign Planning: Techniques for planning and executing marketing campaigns. Students may learn about campaign objectives, target audience identification, message development, campaign budgeting, and campaign measurement and evaluation.
6. Marketing Analytics: Introduction to marketing analytics and data-driven decision-making. This may involve learning about key marketing metrics, data analysis techniques, marketing performance measurement, and using analytics tools.
7. Sales and Customer Relationship Management: Understanding the sales process and customer relationship management strategies. This may include topics such as sales techniques, customer acquisition and retention, sales forecasting, and customer relationship management (CRM) systems.
8. Market Segmentation and Targeting: Techniques for segmenting markets and targeting specific customer segments. Students may learn about market segmentation criteria, targeting strategies, and developing marketing campaigns for specific segments.
9. Marketing Planning and Budgeting: Techniques for developing marketing plans and budgets. This may involve learning about the marketing planning process, setting marketing objectives, conducting situational analysis, and allocating resources effectively.
10. Marketing Ethics and Legal Considerations: Understanding ethical considerations and legal regulations in marketing. This may include topics such as consumer protection laws, intellectual property rights, advertising ethics, and privacy considerations in marketing.
Assessment
The assessment is done via submission of assignment. There are no written exams.