Course content
1. Introduction to Entrepreneurship: Understanding the entrepreneurial mindset, characteristics of successful entrepreneurs, and exploring potential business ideas.
2. Business Planning: Developing a comprehensive business plan, including market research, target audience identification, pricing strategies, sales and marketing plans, and financial forecasting.
3. Marketing and Promotion: Understanding marketing principles, branding, market segmentation, digital marketing strategies, and promotional techniques to effectively reach and engage target customers.
4. Financial Considerations: Basic financial management concepts, understanding startup costs, revenue projections, cash flow management, and funding options for new businesses.
5. Legal and Regulatory Considerations: Introduction to legal and regulatory aspects of starting and operating a business, including business structures, registrations, permits and licenses, taxation, and employment regulations.
6. Operations and Resource Management: Understanding key operational considerations such as sourcing suppliers, managing inventory, quality control, and optimizing business processes.
7. Sales and Customer Relationship Management: Developing effective sales techniques, customer acquisition and retention strategies, building strong customer relationships, and delivering excellent customer service.
Assessment
The assessment is done via submission of assignment. There are no written exams.