Course content
1. Introduction to Event Management: Students are introduced to the field of event management, its scope, and its significance in various industries. They learn about the different types of events and the roles and responsibilities of event professionals.
2. Event Planning and Concept Development: Students gain knowledge of the event planning process, starting from concept development to final execution. They learn how to identify event objectives, create event concepts and themes, and develop comprehensive event plans.
3. Event Marketing and Promotion: Students explore event marketing strategies and techniques. They learn how to create event marketing plans, use social media and digital marketing channels to promote events, and develop effective event branding and communication strategies.
4. Budgeting and Financial Management: Students understand the financial aspects of event management. They learn how to create event budgets, allocate resources effectively, negotiate with vendors, and manage financial records and contracts.
5. Event Logistics and Operations: Students study the operational aspects of event management. They learn about venue selection, event set-up and tear-down, equipment and technology requirements, and coordination with suppliers, vendors, and service providers.
6. Event Risk Management: Students learn about identifying and mitigating risks associated with event management. They understand how to assess potential risks, develop contingency plans, and ensure the safety and security of event attendees.
7. Event Coordination and Execution: Students gain practical skills in coordinating and executing events. They learn how to manage event timelines, supervise event staff and volunteers, coordinate event logistics, and handle on-site event management.
8. Event Evaluation and Measurement: Students explore methods for evaluating the success of events. They learn how to collect feedback from attendees, measure event outcomes, and use data to improve future events.
9. Specialized Event Management: Some programs may offer specialized modules or electives in specific areas of event management, such as weddings and social events, corporate events, sports events, or nonprofit events.
10. Professional Development and Industry Trends: Students develop professional skills required in the event management industry. They learn about effective communication, networking, and problem-solving. They also stay updated with the latest trends and technologies in event management.
Assessment
The assessment is done via submission of assignment. There are no written exams.