Course content
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Global Business Environment: This unit provides an overview of the global business landscape, including the impact of globalization, cultural diversity, political and legal frameworks, and economic factors on international business operations.
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International Market Entry Strategies: This unit explores various market entry strategies, such as exporting, licensing, joint ventures, and foreign direct investment. Students learn how to evaluate market entry options, conduct market research, and develop strategies for successful market entry.
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Cross-Cultural Management: This unit focuses on understanding and managing cultural differences in international business settings. Students learn about cultural dimensions, communication styles, negotiation techniques, and strategies for building effective cross-cultural teams.
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International Business Strategy: This unit covers the development and implementation of international business strategies. Students learn how to analyze competitive dynamics, assess market opportunities, and formulate strategies for sustainable competitive advantage in the global marketplace.
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Global Supply Chain Management: This unit examines the complexities of managing global supply chains, including logistics, procurement, inventory management, and risk mitigation. Students learn how to optimize supply chain operations and ensure smooth coordination across international borders.
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International Finance and Accounting: This unit focuses on the financial aspects of international business, including foreign exchange management, international investment decisions, global financial markets, and international financial reporting standards.
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Global Marketing and Branding: This unit explores global marketing strategies and branding concepts. Students learn how to develop global marketing campaigns, adapt marketing messages to different cultures, and build strong global brands.
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International Business Law and Ethics: This unit covers the legal and ethical considerations in international business. Students learn about international trade law, intellectual property protection, anti-corruption regulations, and ethical issues in cross-border business operations.
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Cross-Border Negotiations and Relationship Management: This unit explores negotiation techniques and relationship management strategies in an international context. Students learn how to negotiate with international counterparts, resolve conflicts, and build successful long-term business relationships.
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International Business Leadership: This unit focuses on the skills and qualities required to lead in a global business environment. Students learn about strategic leadership, change management, and cultural intelligence necessary to drive success in international business ventures.
Assessment
The assessment is done via submission of assignment. There are no written exams.