Course content
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Introduction to Hotel Marketing and Sales: An overview of hotel marketing and sales management, including key concepts, trends, and strategies in the hospitality industry.
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Consumer Behavior and Market Segmentation: Understanding consumer behavior and effective market segmentation techniques to target and attract the right customers for hotels.
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Hotel Branding and Positioning: Developing and managing a hotel brand identity, creating unique selling propositions, and positioning hotels effectively in the competitive market.
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Marketing Research and Analysis: Conducting market research, analyzing market trends, and using data-driven insights to make informed marketing and sales decisions.
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Digital Marketing and Online Presence: Exploring digital marketing channels and strategies, including website optimization, search engine marketing, social media marketing, and online reputation management.
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Sales Techniques and Relationship Management: Building strong customer relationships, implementing effective sales techniques, and managing the sales process to generate revenue and secure repeat business.
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Revenue Management and Pricing Strategies: Understanding revenue management principles, forecasting demand, setting optimal room rates, and implementing pricing strategies to maximize hotel revenue.
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Sales and Marketing Planning: Developing comprehensive sales and marketing plans, setting objectives, budgeting, and implementing strategies to achieve sales and revenue targets.
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Hospitality Distribution Channels: Exploring various distribution channels in the hotel industry, including online travel agencies (OTAs), global distribution systems (GDS), and direct booking strategies.
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Sales Negotiation and Contract Management: Developing negotiation skills, managing sales contracts, and effectively closing deals with clients and partners.
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Customer Relationship Management (CRM): Implementing CRM systems and strategies to enhance guest satisfaction, loyalty, and retention.
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Sales Analytics and Performance Measurement: Utilizing sales analytics tools and metrics to measure performance, track sales effectiveness, and make data-driven decisions.
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International Marketing and Sales: Understanding the unique challenges and opportunities of marketing and selling hotel services in international markets.
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Ethical and Sustainable Marketing Practices: Exploring ethical and sustainable marketing practices in the hospitality industry and their impact on brand reputation and customer loyalty.
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Strategic Leadership in Marketing and Sales: Developing leadership skills and strategic thinking abilities to drive marketing and sales success in the hotel industry.
Assessment
The assessment is done via submission of assignment. There are no written exams.